Choosing a domain name is similar to choosing a company name it requires a lot of thought and consideration. Your domain name is your identity on the Web; you want to make sure you choose a name that fits your business and brand, here is a list to follow;
Keep it Short, Easy & Memorable
Having a domain that’s short, easy and memorable is essential for word-of-mouth marketing, easy to type and easy to remember, if your domain name is long and complex, you risk customers mistyping or misspelling it. Also a short name fits onto business cards and other printed material more easily.
Avoid hyphens and numbers
Hyphens and numbers make the name less memorable, and more difficult to spell. Both hyphens and numbers make it hard to give your domain name verbally and not easy to remember or type.
Use keywords
Having relevant keywords in your domain name can be helpful, Use keywords that describe your business and the services you offer. It helps improve your rank on search engines.
Avoid trademarked names
If you have found a great domain check with the trader-maker registrars so that you’re not going to be infringing on anyone else’s copyright.
Choose a good domain name extension
Domain names have specific uses, so make sure to choose one that works for your business. .COM is the most popular domain TLD:
- .com : Represents company and commerce
- .org : non-profits organizations
- .net : technical, infrastructure, can also go for commercial or company
- .info : informational sites
Note:
Register your selected domain names as soon as you get it available before someone snaps it.
We get customers call asking why they can’t see their domain names as soon as registering them, or after a transfer between providers. This is mainly because millions of DNS servers need to be updated with the new information which takes up to 48hrs
Domain name system (DNS) propagation’ is the updating of information across the Internet. When you type your domain name, the request goes to the name server of your ISP. It resolves the IP address of a domain from the authoritative name servers and the record is being stored in the local memory of the ISP name server.
To speed the loading of websites, each ISP caches a copy of DNS records for a period of time, sometimes up to 48 hours. This means that they make their own copy of the registrars’ master DNS records, and reads from them locally instead of making a direct request to the domain registrar every time a request for your site is made. This speeds up web surfing quite a bit by:
The downside to caching the master DNS records is because each company or ISP only updates their records every few days, any changes you make to your DNS records are not reflected between those updates. This slow updating of the cached records is called propagation delay because your website’s DNS information is being propagated across all DNS servers on the web. Once completed, everyone can visit your new website.
Here are very useful website that can help you track the propagation progress
whatsmydns.net
dnschecker.org
checkdnspropagation.com
If it has been longer than 48 hours please contact us.
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